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A brand new Apple service just leaked that’s set to debut with the iPhone 12

Published Aug 13th, 2020 8:56AM EDT
iPhone 12 Launch
Image: ra2 studio/Adobe

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  • The iPhone 12 launch event in October will introduce a brand new Apple product, the “Apple One” bundle that will include subscriptions to various Apple services.
  • Apple One will come in different versions that could include a combination of Apple Music, Apple TV+, Apple News, Apple Arcade, and iCloud.
  • Each bundle is meant to save users between $2 and $5 per month, depending on the Apple One option that’s chosen.
  • The highest-tier Apple One subscription will include a brand new Apple fitness service that will be available via apps on iPhone, iPad, and Apple TV.

Apple launched two new subscription services last year, Apple TV+ and Apple Arcade, prompting many to speculate that the company could soon offer bundle deals that could incorporate music, news, TV, and gaming into a single product. iCloud storage and AppleCare are other types of services that could be added on top of such deals. Apple never followed through with such announcements, but that will apparently change this fall. A report from a trusted insider details an upcoming “Apple One” subscription product that will include cheaper access to several Apple services. Apple One and its various tiers could be introduced this fall, alongside the iPhone 12 series.

People familiar with the matter confirmed to Bloomberg that Apple One will have different tiers and different price points. Yes, it will apparently be called “One” despite offering more than one option.

A basic package will include Apple Music and Apple TV+, according to the report. A more expensive version will add Apple Arcade on top of the music and TV products. Other tiers could bundle Apple News+ and/or iCloud with the previous three services. Then there will also be a top tier that adds in Apple’s new fitness service that’s shaping up to take on Peloton. The structure of the bundles isn’t final and may change before Apple One is announced.

The idea is that the bundles will help consumers save money on Apple subscriptions, assuming they’re looking to subscribe to more than one product. The Apple One bundles will deliver monthly savings up to $5 compared to buying each subscription separately. The best part is that the bundles will work with Apple’s Family Sharing system, which means families would make the most of the deals.

Bloomberg explains that subscribing to all of Apple’s services and the highest iCloud storage tear now costs about $45 per month. A high-end Apple One bundle would cut the monthly charge by $5.

Apple One could be Apple’s equivalent to Amazon’s Prime subscription service that delivers plenty of perks to subscribers. Apple won’t match Prime, and there’s no telling whether a future version of Apple One might also include hardware like an iPhone.

On top of the services bundle, Apple reportedly wants to launch a new subscription service for fitness. The virtual fitness classes would be available on iPhone, iPad, and Apple TV, and the service will be offered in the high-end bundle with the rest of the Apple services. The product is codenamed “Seymour” and would rival similar fitness programs from Peloton and Nike.

The report also notes that Apple is looking at bundling some services with hardware. Buyers of the Apple TV set-top box would get a free year of Apple Arcade, for example. The offer sounds similar to last year’s free Apple TV+ access that came with any Apple hardware purchase.

A recent leak said the iPhone 12 launch event will take place in mid-October, about a month later than usual. That’s when we’d expect Apple to launch its new Apple One subscription bundles.

Chris Smith Senior Writer

Chris Smith has been covering consumer electronics ever since the iPhone revolutionized the industry in 2008. When he’s not writing about the most recent tech news for BGR, he brings his entertainment expertise to Marvel’s Cinematic Universe and other blockbuster franchises.

Outside of work, you’ll catch him streaming almost every new movie and TV show release as soon as it's available.

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