DirecTV Now’s very attractive $35 plan is about to become a much less attractive $60 plan

If you fancy yourself a TV fan but aren’t exactly keen on spending upwards of $100/month on cable, AT&T’s new DirecTV Now service is certainly worth taking a look at. With an impressive channel lineup that includes stations like AMC, CNN, Comedy Central, ESPN, MTV, TNT and more, Ma Bell’s new TV subscription service provides one of the most compelling TV deals available on the market today.

To help get things off the ground, AT&T launched DirecTV Now with some great promotions, offering users more than 100+ channels for just $35. But if you’re at all interested in taking advantage of this great deal, you’ll want to sign up as soon as you can because the aforementioned promotion is set to expire on January 9.

Even better, users who take advantage of the promotion will be locked in at the $35/month rate for the foreseeable future.

Once the promotional period expires, DirecTV Now’s subscription options will look like this:

• Live a Little – $35 / month (60+ channels)
• Just Right – $50 / month (80+ channels)
• Go Big – $60 / month (100+ channels)
• Gotta Have it – $70 / month (120+ channels)

In other words, if you sign on the dotted line before January 9, you’ll be able to enjoy DirecTV Now’s Go Big plan for just $35.