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AT&T makes its boldest move yet to steal you back from T-Mobile

Published Feb 15th, 2016 1:25PM EST
AT&T Vs T-Mobile: $650 To Switch

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It looks like AT&T is done messing around. The carrier on Monday announced that starting right now it will offer up to $650 in credits per line to customers who are switching from other carriers. The process for getting these credits is pretty simple: Buy a new phone through AT&T Next, activate your service, port your current number and then trade in an eligible phone.

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This is a significant upgrade from AT&T’s previous offer where it gave you $300 in total credits if you switched from another carrier and traded in an eligible phone. T-Mobile, of course, got the ball rolling with these sorts of offers just over two years ago when it started offering subscribers from other carriers up to $650 per line for switching.

“These offers are some of our best to date,” said AT&T Mobility CEO Glenn Lurie. “Our $650 credit is a great reward for new customers who switch to AT&T and our buy-one, get-one free is another great reward for our valued customers in the market for new smartphones.  There has never been a better time for new and existing AT&T customers to rack up the savings.”

This deal could be especially good for DirecTV subscribers who also subscribe to a non-AT&T mobile service, as they’ll not only be eligible for the $650 in credits for switching but they will also be able to subscribe to AT&T’s special unlimited data plan.

Check out AT&T’s full press release at this link.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.