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AT&T is raising prices: 10 unlimited plans are up to $20 more expensive

Published Jun 19th, 2024 2:08PM EDT
Image: AT&T

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If you are on one of AT&T’s older unlimited data plans, the price of your bill is about to increase. This week, AT&T announced on its website that starting in August, customers subscribed to any of the 10 retired plans will see the price hike reflected on their bills.

Anyone with a single line of service on their plan will see a $10 increase in the monthly charge, while those with multiple lines will pay $20 more (in total, not per line). In return, AT&T is letting these customers keep their current plans and upgrading them with additional high-speed data and hotspot data. So keep your plan and pay more, or upgrade and pay more.

Here are all of AT&T’s retired unlimited plans that will be impacted by the price hike:

  • AT&T Unlimited Choice
  • AT&T Unlimited Choice II
  • AT&T Unlimited Choice Enhanced
  • AT&T Unlimited &More
  • AT&T Unlimited Value
  • AT&T Unlimited Plus
  • AT&T Unlimited Plus Enhanced
  • AT&T Unlimited &More Premium
  • AT&T Unlimited
  • AT&T Unlimited (with TV)

As noted above, the silver lining is that anyone who decides to stick with any of these plans will get some additional benefits.

According to the carrier: “AT&T Unlimited Choice, Choice II, Choice Enhanced, Unlimited &More, and Unlimited Value plans will now include 75GB of high-speed data and 30GB of hotspot data. AT&T Unlimited Plus, Plus Enhanced, Unlimited &More Premium, and AT&T Unlimited (with TV) plans will now include 100GB of high-speed data and 60GB of hotspot data.”

Following this price hike, AT&T’s latest unlimited offerings might actually be cheaper than some of these old plans. AT&T Unlimited Starter SL starts at $65.99 for one line, while AT&T Unlimited Extra EL costs $75.99, and AT&T Unlimited Premium PL costs $85.99. Be sure to do the math before August and decide which plan is best for you.

If you’d rather just cancel your service altogether, call AT&T at 800-331-0500.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.