Click to Skip Ad
Closing in...

Apple announces major Apple Watch price cut, unveils new bands

Apple’s spring event is officially underway and the company got things rolling by announcing some new Apple Watch bands including a woven nylon band that features a four-layer construction in multiple colors, as well as a new Space Black Milanese Loop band. Apple has also announced a major price cut for the 38-millimeter Apple Watch Sport to $299.

FROM EARLIER: Leak suggests iPhone 7 might actually address the iPhone’s biggest problem

Apple is going to come out with a second-generation Apple Watch this year, so it’s not surprising that it’s cutting the price of the first-generation model right now. The question is whether the next Apple Watch will deliver the kind of design and performance improvements that will get people to either upgrade from their current models or to buy an Apple Watch for the first time.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.