Today at Apple’s entertainment-focused event in Cupertino the company revealed the much-hyped original content initiative. It’s called
Apple is putting a lot of weight behind the idea that it’s helping people tell amazing stories, and it’s doing so with original programming from a wealth of creators. The company trotted out a whole bunch of A-listers in a hype video and in the audience — including Steven Spielberg, Ron Howard, and J.J. Abrams — to give us an idea of what to expect.
Here’s how Apple announced the first batch of
- Spielberg briefly took the stage to announce the revival of Amazing Stories, an anthology series he will be bringing to
- Jennifer Aniston, Reese Witherspoon, and Steve Carell announced a new drama/comedy called The Morning Show.
- Jason Momoa and Alfre Woodard announced a new science fiction series called See, about a society built by the blind.
- Kumail Nanjiani revealed Little America, an anthology series focusing on the plight of American immigrants.
- Big Bird — yes, Big Bird — popped up to promote a new preschool show called Helpsters.
- J.J. Abrams and Sara Bareilles announced a new series called Little Voice about being an up-and-coming performer.
- Oprah wrapped up the show, revealing that she’s working on a pair of documentaries for the service.
Along with these new Apple-exclusive shows, Apple is further fleshing out its
This includes premium content providers like HBO and Showtime, all of which is aggregated into one place, rather than sending you to each individual app. It can also loop in programming from
Apple also announced that the company is bringing this new