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Yahoo reportedly bidding at least $600 million for Hulu

Published May 27th, 2013 3:35PM EDT
Yahoo Hulu Bid $600 Million

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So how much will it take for Yahoo to buy itself a stake in Hulu? According to a new report from AllThingsD, at least $600 million. Citing “numerous sources close to the situation,” AllThingsD reports that Yahoo is bidding between $600 million and $800 million for Hulu, a range that reflects the fact that Yahoo “has proposed several different prices based on a variety of circumstances” including “the length of the licensing rights for content and how much control the programming companies selling Hulu have over their media.”

Yahoo’s bid for Hulu is a sign that the company is still considering ways to counter the enormous video streaming clout that Google now holds with YouTube. Yahoo was interested in buying a majority stake in French video streaming website Dailymotion earlier this year but that deal fell apart after the French government reportedly threatened to block it. In making an official bid for Hulu, Yahoo will be competing with Time Warner Cable, which is considering buying a 33% equity stake in the company.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.