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Insiders don’t see Windows 8.1 doing anything to help PC sales

Published Oct 18th, 2013 5:20PM EDT
Windows 8.1 PC Sales

Windows 8.1 marks the triumphant return of the Start button but according to a new report, it won’t do much at all to help reinvigorate the sputtering PC market. Microsoft finally let Windows 8.1 loose on the world earlier this week and the new software includes a host of new features. Among them are two keys — the ability to boot and log in directly to the Desktop view, and the return of something that somewhat resembles the Start button users had missed so much in Windows 8. The early response to Windows 8.1 seems positive but according to Digitimes’ anonymous supply chain sources, Microsoft’s new operating system update is unlikely to reverse the PC market’s decline in 2013 and even in 2014. The report notes that PC vendors including Acer, Asus, Lenovo and HP are all “optimistic” about Windows 8.1’s potential though, and they’re ramping up orders with the hope that sales pick up this holiday season.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.