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White iPhone 4 appears in AT&T’s online system

It looks like Best Buy isn’t the only retailer with white iPhones popping up in its system. AT&T is now showing two versions of Apple’s unicorn-colored iPhone. The entries appear in AT&T’s Online Account Management system (OLAM), and read as “iPhone 4 – 16GB White” and “iPhone 4 – 32GB White.” While the carrier’s online account tool obviously wouldn’t include any indication as far as when we might expect white iPhone 4 models to hit the store shelves, it’s looking like late February or early March at this point. You know — just enough time to lock subscribers into new two-year contracts and then have them freak out a few months later when the next-generation iPhone is announced.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.