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Surprise: TWC and Comcast are the two most hated companies in America

Published Dec 30th, 2014 9:25AM EST
TWC Customer Satisfaction

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Time Warner Cable and Comcast are two of the largest Internet and pay TV service providers in the country, and they are still pursuing efforts to undergo a merger that would create the single largest ISP in the country. If the merger is successful, that combined entity would also instantly be the most unpopular company in America.

According to the results of an extensive new study that many people will find unsurprising considering the results of similar surveys in the past, Time Warner Cable and Comcast are the two most hated brands in America.

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The University of Michigan conducts its American Consumer Satisfaction Index each year in an effort to determine the most beloved and most hated household brands in the United States. Researchers poll Americans over the course of the year and compile the results to give each company included in the study a customer satisfaction score between 0 and 100.

This latest study includes data obtained through more than 70,000 interviews, and it covers 230 different brands.

In 2014, Time Warner Cable found itself on the bottom of the list, having placed not just in the worst position, but in the two worst positions. TWC’s Internet service scored a 54 out of 100, down significantly from the 63 it scored in 2013, and the company’s pay TV service scored a 56 to take the second-lowest spot out of all 230 brands included in the survey.

Comcast’s Internet service took the third-worst spot on the list with a score of 57 out of 100, down from the 62 it scored last year.

Other Internet service providers on the list this year include Verizon FiOS and AT&T Uverse, which scored 71 and 65, respectively. Both of those scores are unchanged compared to 2013. CenturyLink scored a 65, Cox Communications scored a 64 and Charter Communications scored a 61.

Also of note, Walmart scored the lowest among retailers in 2014 with a customer satisfaction score of 71 compared to the 83 achieved by Nordstrom, which was the top-scoring retailer in America.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.