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Video: Just in time for the Super Bowl, T-Mobile unleashes best ad yet

Published Jan 31st, 2014 10:48AM EST
T-Mobile Super Bowl Ad

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To indoctrinate more Americans into its “Uncarrier” cult, T-Mobile has enlisted the help of Tim Tebow, the legendary college football quarterback who really, really, really wasn’t cut out to be a passer in the NFL. T-Mobile’s Super Bowl ad released on Friday plays on the fact that Tebow hasn’t received a contract offer from an NFL team since being cut by the New England Patriots in August and has him talk about the benefits of going without a contract for his wireless company. The ad shows that Tebow has been able to do more productive things with his time without a contract this year, including helping deliver a baby, tracking down Bigfoot and addressing the United Nations. At the end of the ad, T-Mobile plugs its latest “Uncarrier” initiative and says that “Contracts are limiting… switch to T-Mobile and we’ll buy you out of yours.” The full video follows below.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.