Hours after AT&T unveiled its new service called NumberSync, which will allow customers to use one phone number on multiple connected devices, T-Mobile got in touch with Re/code to make sure that everyone knew it’s planning something similar.
READ MORE: AT&T becomes the first carrier to link all of your devices to a single phone number
Here’s what T-Mobile operating chief Mike Sievert told Re/code last night:
“What we are working on will make this version one offering from AT&T look small. Our strategy is to ask customers what they want and need, and then build it. AT&T’s is to build or buy things, and then try to convince customers they asked for it.”
A neat, free service seems like an odd thing to attack AT&T over, but the narrative that these two companies are in a feud has been well established. Unfortunately, T-Mobile didn’t have anything to share in the way of details for its version of the service.
It’s also worth noting, as Re/code mentions, that T-Mobile is the only major carrier in the United States that doesn’t currently offer shared data buckets for accounts with multiple devices. Until T-Mobile catches up with AT&T, Verizon and even Sprint on this front, it’s hard to imagine the carrier making anyone “look small.”
AT&T’s NumberSync will launch before the end of the year for a variety of new phones, tablets and wearables.