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Sony says PlayStation 4 will launch ahead of next Xbox, report claims

Sony is aiming to launch its next-generation PlayStation video game console ahead of rival Microsoft, a recent report claims. Microsoft’s next Xbox console — which could be an ARM-based “Xbox lite” that will launch ahead of a true Xbox 360 successor that will be released some time later — is widely expected to hit store shelves for the holidays in 2013. According to an unnamed source speaking with VG247, Sony plans to launch its PlayStation 4 console before Microsoft’s next Xbox makes a splash. “Sony are completely in the belief that they have the jump on Microsoft this time,” the source reportedly said. The anonymous source continued, “Top line publishers already know about it. Developers working with publishers – like Ubisoft, for example – already know what’s going on. They’re already working on it.” Both Sony and Microsoft are expected to unveil their next-generation consoles during the annual E3 gaming conference next year.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.