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Schiller to lead the way at Apple's WWDC keynote

Zach Epstein
May 13th, 2009 at 10:31 AM

It’s official. Many expected Steve Jobs to use the WWDC keynote and impending new iPhone announcement to make his triumphant return to the helm but as it turns out, that won’t be the case. Instead, the man who would be king, Phillip Schiller, will be leading the way come June 8th according to a release this morning from Apple. The company’s senior vice president of Worldwide Product Marketing has been up to the task before and while he doesn’t quite give off the same “president of the cool kids club” vibe as Stevo, he has done a fine job. Whether or not he will do the honors and unveil Apple’s next iPhone and/or notebook/netbook/tablet remains to be seen. Will Jobs be the “one more thing” and emerge from behind a curtain holding the new iPhone while Mamma Said Knock You Out blares over the sound system? Ok, probably not… But he might still show up.

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Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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