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Samsung aims to stomp Apple in tablets like it did in smartphones

Samsung Tablet Market Share

In the third quarter this year, Samsung shipped more smartphones than all of its top rivals combined. That includes Apple, which was at one time the top smartphone vendor in the world. Several factors contribute to Samsung’s success — a huge and varied product lineup, and a massive marketing budget among them. At the company’s analyst day on Wednesday, the Associated Press reports that Samsung is about to turn up the heat in the tablet market just like it did with smartphones.

AP says that top Samsung executive Shin Jong-kyun told analysts on Wednesday that the company’s tablet business growing rapidly. He wouldn’t provide a specific timeline, but Shin said that Samsung will soon surpass Apple to become the top tablet vendor in the world. In 2013, Samsung expects to ship 40 million Android tablets which would double the company’s 2012 shipments. “Samsung tablet shipments started to grow remarkably since the second half of last year,” Shin said.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.