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Samsung, Apple to overtake Nokia in smartphone share this quarter

Updated Dec 19th, 2018 7:18PM EST

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Nokia’s smartphone reign, which lasted nearly 15 years, is coming to an end. Analysts from Nomura Research say Nokia’s lead in smartphone units sales will be lost this quarter for the first time since Nokia became the top smartphone company in the world by sales volume in 1996. But it gets worse — according to Nomura, Nokia won’t be topped by just one company this quarter… both Samsung and Apple will surpass Nokia, pushing the struggling Finnish smartphone maker to the No. 3 spot globally. “Nokia looks set to relinquish its smartphone crown to Samsung and Apple,” Nomura wrote in a note to investors on Monday. “Further emphasizing the shift in power to Asia is our forecast for HTC to almost match Nokia during 2012.” Nokia will retain its lead in overall cell phone sales, Nomura says, thanks in large part to the company’s strong position in emerging markets.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.


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