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Samsung, Apple to overtake Nokia in smartphone share this quarter

Nokia’s smartphone reign, which lasted nearly 15 years, is coming to an end. Analysts from Nomura Research say Nokia’s lead in smartphone units sales will be lost this quarter for the first time since Nokia became the top smartphone company in the world by sales volume in 1996. But it gets worse — according to Nomura, Nokia won’t be topped by just one company this quarter… both Samsung and Apple will surpass Nokia, pushing the struggling Finnish smartphone maker to the No. 3 spot globally. “Nokia looks set to relinquish its smartphone crown to Samsung and Apple,” Nomura wrote in a note to investors on Monday. “Further emphasizing the shift in power to Asia is our forecast for HTC to almost match Nokia during 2012.” Nokia will retain its lead in overall cell phone sales, Nomura says, thanks in large part to the company’s strong position in emerging markets.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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