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Video: Sony’s debuts first PlayStation 4 TV ad, ‘Perfect Day’

Published Oct 15th, 2013 9:05PM EDT
PS4 Commercial Perfect Day

When Kevin Butler first showed up on TV screens around the world promoting the PlayStation brand, it was clear that Sony might be on to something. There’s no telling whether or not the company’s commercials sell systems, but they often start conversations and the latest ad in the Greatness Awaits campaign for the PlayStation 4 is no exception. The ‘Perfect Day’ spot, featuring the Lou Reed song of the same name, has now been released alongside, a new social media hub where soon-to-be PS4 owners can share tweets, Vines and Instagrams of anything PlayStation-related. The site is also keeping track of social mentions, and as of this writing has already collected more than 7,000. The commercial can be seen below.

Jacob Siegal
Jacob Siegal Associate Editor

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.