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Former top exec calls Nokia’s phone business ‘a complete failure’

Published Sep 6th, 2013 1:30PM EDT
Nokia Microsoft Sale

Under CEO Stephen Elop, Nokia underwent some serious changes that saw Symbian and MeeGo scrapped in favor of Microsoft’s Windows Phone platform. The company has since continued to struggle despite a few signs of life here and there, and it recently admitted defeat as plans to exit the smartphone business with a $7.2 billion sale to Microsoft were announced. According to former top executive and 19-year Nokia vet Anssi Vanjoki, Nokia’s switch to Windows Phone and its strategy over the years that followed were “a complete failure.”

“This is a complete failure of chosen strategy and its implementation,” Vanojki wrote in a note to Verge. “Nokia was not able to make it work. For Finland’s sake I hope Microsoft will.”

The former Nokia smartphone boss said that the sale to Microsoft is “shameful, but unavoidable,” and he certainly doesn’t sound optimistic about the future of the smartphone business that is about to change hands. Vanojki was believed to be among the front-runners for Nokia CEO following former chief Olli-Pekka Kallasvuo’s departure, and he resigned from the company immediately following Elop’s arrival.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.