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New bill could force carriers to tell the truth about 4G

4G is barely in its infancy and it has already been through so much. First it was fake, and then some solid lobbying on carriers’ parts convinced the International Telecommunication Union to sing a new tune that would allow telcos to call LTE, WiMAX and even certain 3G technologies “4G” without blatantly lying. Though 4G’s definition is now anything but clear, carrier marketing soon could be — new legislation currently in hands of the U.S. House of Representatives could potentially require U.S. wireless service providers to define guaranteed minimum data speeds that customers can expect of their networks. Since two tin cans and a piece of string can basically be called a 4G network according to the ITU’s loose guidelines, this bill — dubbed the Next Generation Wireless Disclosure Act — would be a big step toward weaving through marketing tomfoolery and letting customers know just how 4G their 4G network really is. While the benefits to subscribers are fairly obvious, whether or not the proposition might become law depends largely on how much lobbying carriers are prepared to do.

[Via Macworld]

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.