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Millennial: Android maintains lead in May, Windows Phone usage nearly doubled

Updated Dec 19th, 2018 7:18PM EST

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Mobile advertising firm Millenial Media on Wednesday published its Mobile Mix report for the month of May, highlighting several interesting developments in the mobile market. Using ad impressions served to each operating system as a barometer for share, Millennial can give us a good assessment of the current smartphone and connected device markets. Android was flat compared to April maintaining its 53% share of Millennial impressions, and Apple’s iOS lost one percentage point in May as it slid to 27%. The iPhone still held an overwhelming lead as the most popular single device for the 20th consecutive month, however. Apple is also Millennial’s top-ranked manufacturer, with 30.84% of all ad impressions served to iOS devices. Samsung found itself in the No. 2 spot in May with 13.59%, followed closely by RIM at 13.30%. HTC and Motorola rounded out the top-5 with 10.98% and 9.47%, respectively. While Microsoft’s Windows Phone platform is still barely a blip on the radar, impressions to the OS did nearly double month-over-month, growing 92% compared to April. Apple’s iPad was the most popular “connected device” in May, growing 29% month-over-month. Hit the break for some more key data from May’s Mobile Mix report.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.