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Millennial: Android, iOS shares flat in October; Apple still top vendor, HTC now No.2

Zach Epstein
November 22nd, 2011 at 6:00 AM

Android topped Millennial Media’s usage share charts for the eleventh consecutive month in October as the smartphone platform landscape stayed completely flat. The mobile ad network served 56% of impressions to Android devices, 28% to iOS handsets and 13% to BlackBerry phones last month, just as it did between July and September according to its third-quarter Mobile Mix report. Apple inched up slightly as October’s top vendor with 23.50% share compared to 23.09% during the third quarter, and HTC showed the most growth, passing Samsung to take the No.2 spot with 18.11%. Apple’s iPhone was the most popular handset line with a 12.53% usage share but Samsung had a strong showing with six of the top-20 phones on Millennial’s network. One of those phones, the Samsung Freeform, is the first feature phone to break into Millennial’s top-20 devices list since May of this year. Additional charts from Millennial’s October Mobile Mix report follow below.


Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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