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Millennial: Android, iOS shares flat in October; Apple still top vendor, HTC now No.2

Android topped Millennial Media’s usage share charts for the eleventh consecutive month in October as the smartphone platform landscape stayed completely flat. The mobile ad network served 56% of impressions to Android devices, 28% to iOS handsets and 13% to BlackBerry phones last month, just as it did between July and September according to its third-quarter Mobile Mix report. Apple inched up slightly as October’s top vendor with 23.50% share compared to 23.09% during the third quarter, and HTC showed the most growth, passing Samsung to take the No.2 spot with 18.11%. Apple’s iPhone was the most popular handset line with a 12.53% usage share but Samsung had a strong showing with six of the top-20 phones on Millennial’s network. One of those phones, the Samsung Freeform, is the first feature phone to break into Millennial’s top-20 devices list since May of this year. Additional charts from Millennial’s October Mobile Mix report follow below.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.