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High prices said to doom Microsoft’s Surface to fourth-place finish

Tablet Poll Microsoft

It’s not just know-nothing bloggers who think Microsoft’s (MSFT) Surface is overpriced — some tech industry analysts think so as well. Per Business Insider, Sterne Agee analyst Shaw Wu sent a note to investors on Thursday saying that the Surface’s “high pricing could prove to be a fatal mistake and relegate it to be a niche No. 4 or No. 5 player.” Wu says that after the iPad, he expects Google’s (GOOG) Nexus 7 and Amazon’s (AMZN) Kindle Fire to outperform the Surface unless Microsoft significantly cuts its pricing. Wu thinks Microsoft should have sold the Surface for just $300 with the Touch Cover keyboard pad included.


Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.