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Video: Microsoft surprised us all with the best commercial of the Super Bowl

Updated Feb 3rd, 2014 9:46AM EST
Microsoft Super Bowl Commercial

As is the case each year with the Super Bowl, the television commercials that aired throughout the night on Sunday evening went above and beyond. With Fox charging $4 million per 30-second ad slot, it stands to reason that companies would do everything in their power to impress viewers in the short time allotted. While plenty of Super Bowl staples like Budweiser and Coca-Cola upped their game in 2014, our favorite TV ad of the Super Bowl this year came from an unlikely source.

“In tonight’s Big Game, we aired a one-minute ad that celebrates what technology can do narrated by Steve Gleason, former NFL player and post-Katrina hero of the New Orleans Saints,” Microsoft said of its stirring Super Bowl spot in a post on its blog. “Steve is now living with ALS and narrates the ad in the same way he communicates daily: with his Surface Pro via eye tracking technology.”

The commercial, titled simply “Empowering,” succeeds on every level. It’s a real tear-jerker that illustrates how important technology is in modern society, and how much technology helps those most in need of help. It also shows just how remarkable the use cases can be for several Microsoft technologies including the Surface, Kinect and Windows.

Microsoft’s full ad is embedded below and if you missed it on Sunday night, we highly recommend you watch it now.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.