Click to Skip Ad
Closing in...

Microsoft tells advertisers to buzz off, keeps ‘Do Not Track’ as Explorer 10 default setting

Updated Dec 19th, 2018 8:31PM EST

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs.

Despite incessant complaining from advertising and analytics companies, Microsoft (MSFT) is not budging from its pledge to make “Do Not Track” the default setting for its Internet Explorer 10 browser, ZDNet reports. In a company blog post, Microsoft Chief Privacy Officer Brendon Lynch said that “DNT will be enabled in the ‘Express Settings’ portion of the Windows 8 set-up experience” and that “customers will also be given a ‘Customize’ option, allowing them to easily switch DNT ‘off’ if they’d like.”

As ZDNet notes, this action is a direct slap at the W3C Tracking Protection Working Group’s recommendation that DNT not be set as the default browser setting, thus making DNT a feature that “reflects the user’s preference” rather than a standard. ZDNet also reports that Interactive Advertising Bureau general counsel Mike Zaneis has argued that advertisers should be allowed to ignore DNT settings on any browser that makes DNT the default setting.


Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.