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Jobs Jumps on the MobileMe FAIL Bus

Updated Dec 19th, 2018 6:02PM EST

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It looks like an internal email from El Jobso to Apple employees it quite telling with regards to the current MobileMe situation. What is the MobileMe situation? It’s not good. We’re sure you’ve ready about the many, many problems that many, many people are having with the service. You’ve also likely read that people are dropping their MobileMe accounts left and right. Apparently Apple has noticed a bit of an issue as well and Jobs took it upon himself to circulate a “my bad” to his troops. In the note, Jobs acknowledges that Apple went about it all wrong. As opposed to dropping the unproven service in its entirety to coincide with the launch of the iPhone 3G, Apple might have considered a gradual piecemeal release starting with iPhone sync and then slowly adding additional services. From El Capitán:

It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store. We all had more than enough to do, and MobileMe could have been delayed without consequence.

Well, you know what they say about hindsight. Apple has hardly given up on the service of course and it is reportedly working very hard to remedy the situation by year’s end. The MobileMe team has gone through a bit of a reorganization and all internet services including iTunes, the App Store and MobileMe will now be headed up by Eddy Cue, formerly the VP of iTunes. It would be hard to argue that Cue hasn’t done a bang up job with iTunes and we expect he will fair just fine in his new role. Jobs closes the email by saying:

The MobileMe launch clearly demonstrates that we have more to learn about Internet services and learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year.

Fair enough.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.