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Apple exec apologizes for breaking your iPhone with iOS 8.0.1

Published Oct 28th, 2014 4:11PM EDT
iPhone iOS 8.0.1 Bug Apology
Image: YouTube

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Were you one of the unlucky early adopters who got your iPhone bricked when you installed iOS 8.0.1? If so then you should know Apple vice president of iPhone marketing Greg Joswiak is very sorry about it.

RELATED: After a bad rollout for iOS 8.0.1, Apple has released iOS 8.0.2

Speaking at Re/code’s big conference this week, Joswiak officially apologized for the problems that iOS 8.0.1 caused and explained that “it wasn’t the software itself it was the way it was distributed” that essentially rendered iPhone users unable to make phone calls with their devices or use Touch ID.

The release of iOS 8.0.1 was initially a major debacle for Apple although the company quickly pulled the update and released iOS 8.0.2 shortly after to clean up the mess it made. The good news for many users who downloaded the bad software update was that there was a relatively simple way to restore your device to plain old iOS 8.0 by resetting it through iTunes.

Nonetheless, the release was surprisingly sloppy on Apple’s part and the company will hopefully change the way updates are pushed out to avoid future inconveniences for users.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.