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Apple’s huge event is underway: First up, big Apple Watch news

Updated Dec 19th, 2018 9:05PM EST
Apple iPhone 6s Event Coverage

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The clock has struck 10:00 a.m. in San Francisco and Apple’s huge September “Hey Siri” event is officially underway. Today’s show is shaping up to be Apple’s biggest event in years, with announcements spanning several different product categories all lumped into one giant press conference. The iPhone 6s and iPhone 6s Plus will take center stage, of course, but Apple fans have plenty more to look forward to today, including a completely new Apple TV and Apple’s biggest ever iPad, the iPad Pro.

Apple typically starts off slow but today’s show is so packed that CEO Tim Cook wasted no time, big Apple watch news.

DON’T MISS: Watch live: How to watch streaming video from Apple’s iPhone 6s event

How do people like the Apple Watch so far? According to Tim Cook, the Watch has a 97% satisfaction rate so far. As such, it makes sense that Apple would want to focus on it a bit to start off today’s event. The company noted that there are already 10,000 Watch apps in the App Store, and said that native apps will push things to the next level.

Examples of new apps coming to the watch include Facebook Messenger and an app that lets you control your GoPro camera from your wrist.

Beyond software, Apple announced a partnership with Hermes to bring a whole new range of bands to the Apple Watch. Bands will become available in select stores starting next month.

Beyond bands, the company announced two new colors for the aluminum Apple Watch Sport: gold and rose gold. Both new colors are available beginning today.

There will also be new bands that accompany the new colors, and the Stainless Apple Watch will get a few new bands as well.

Finally, there will be a whole new range of Sport bands in fall colors, and WatchOS 2 will be released on September 16th.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.