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Apple announces iPhone 5C in bid to battle Android at lower price points

Updated 10 years ago
iPhone 5C Release Date Price Announced

Apple’s iPhone lineup is the most popular smartphone line on the planet but Android’s overall volume lead continues to grow, thanks in large part to dirt-cheap smartphones selling in droves in emerging markets. While Apple has no plans to do battle in the sub-$100 price range, of course, the company on Tuesday unveiled the brand new iPhone 5C in an effort to stir up some excitement at the mid-range price level. The 16GB iPhone 5C will cost $99 with a two-year carrier service agreement while the 32GB 5C will cost $199 with a two-year contract. Without a contract, the 16GB iPhone 5C will sell for $550 and the 32GB 5C will sell for $650.

In line with countless leaks and rumors, the new iPhone 5C is basically an iPhone 5 wrapped in a colorful new plastic housing. But unlike the iPhone 5, which starts at $650 before subsidies, the iPhone 5C is far more attainable for consumers in emerging markets and those who aren’t looking to spend top dollar for a smartphone but still want something fresh and new.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.