Apple (AAPL) investors, start your engines. The latest juicy morsel to emerge from the soap opera that is San Jose, California’s Apple vs. Samsung (005930) trial consists of a remarkable state that comes straight from the horse’s mouth. The Verge, which is actually live-blogging the trial right now, caught a great tidbit from Apple’s senior vice president of worldwide marketing, Phil Schiller. Each time Apple releases a new version of its iPhone handset, it sells roughly as many units as all previous models combined. “Each new generation sold approximately equal to all previous generations combined,” Schiller said while testifying in court. If the trend holds up, Apple’s next fiscal year is going to be absolutely explosive. The sixth iPhone will be announced during a press conference on September 12th, and it is expected to launch on September 21st.
Apple: Each new iPhone sells as many units as all previous iPhones combined
Updated Dec 19th, 2018 8:31PM EST
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Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.
His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.
