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iPhone 5 line already forming at flagship Apple Store in New York

Updated Dec 19th, 2018 8:35PM EST

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It looks like Samsung’s (005930) next run of anti-iPhone commercials just wrote themselves. Apple’s (AAPL) most recent iPad launch was somewhat quiet compared to past launches thanks to more efficient pre-sales and supply that actually exceeded demand, but it looks like Apple’s iPhone 5 launch will not follow suit. As reported by Fortune on Sunday afternoon, lines of customers waiting to purchase Apple’s next-generation iPhone from the flagship 5th Avenue Apple Store in New York had already begun to form more than five days before Apple is scheduled to release its new handset. Each of the people on line Sunday were reportedly there on business of some sort, however, promoting their companies or even their band, as was the case with a pair of cousins who lined up on Sunday. Hazem Sayed and his marketing head Sage were the first to line up outside the Apple Store at 8:00 a.m. last Thursday, eight days before the iPhone is set to launch on September 21st.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.


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