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Retina iPad mini kicks Apple’s holiday assault on rivals into high gear

Published Nov 12th, 2013 10:40AM EST
iPad Mini Retina Release

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Well, it’s finally here. The iPad mini with Retina Display finally went on sale Tuesday, just 11 days after the iPad Air became available to consumers. Apple has outdone itself with both tablets, especially the iPad mini, putting a Retina Display screen, which adds bulk to the tablet, in a design that weighs just 0.73 or 0.75 pounds, depending on if you have the 4G LTE model or not.

A look on Apple’s website shows that the Wi-Fi 16GB and 32GB iPad mini models are available to ship in 1-3 business days. The 64GB and 128GB models are available in 5-10 business days, and all versions of the LTE iPad mini are available in 5-10 business days. That indicates Apple may be having some initial problems making the tablets, and Apple’s press release alluded to tight inventory as well.

Apple’s senior VP of marketing Phil Schiller noted the iPad mini might be supply constrained, at least initially. “We think customers will love both of these thin, light, powerful new iPads, and we’re working hard to get as many as we can in the hands of our customers,” Schiller said in the press release.

When the new iPad mini was announced, many were expecting that Apple would bump up its specs from the first iPad mini, and give it the A6 chip, which would’ve been fine for most people. Instead, Apple went above and beyond, giving the new iPad mini the A7 chip that features 64-bit architecture as well as the M7 motion co-processor, giving it as much functionality and power as its larger sibling, the iPad Air.

Except, it costs $100 less, starting at $399.

Apple explained that it wants all of its latest and greatest features available to all of its customers. It’s certainly not holding anything back with the iPad mini with Retina Display.

CEO Tim Cook has said that he expects it to be an “iPad Christmas,” when the iPad Air and iPad mini with Retina Display are combined. Judging by the reviews of the iPad Air and the specs and display on the mini, I’d say that’s more than likely.

Apple did not release iPad Air sales figures for the first weekend that it was available, but may wind up doing so this weekend, now that both tablets are available, at least online.

Now the only question that remains: can Apple make enough to meet demand?

Chris Ciaccia
Chris Ciaccia Contributing Writer

Chris Ciaccia contributes an expert business perspective to BGR. A former tech reporter at Fox News, Chris was also science and tech editor at the Daily Mail and previously was the tech editor at

Ciaccia has a bachelor’s degree in finance from Seton Hall University.