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Best Buy responds to alleged iPad 2 sales freeze divulged by Best Buy staffers [updated]

Updated Dec 19th, 2018 7:10PM EST

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Reports of an iPad 2 sales freeze that may have gotten Best Buy in hot water with Apple emerged Thursday night, and the possible explanation given by someone claiming to work for Best Buy was odd at best. The anonymous whistleblower claimed that the retailer was holding iPad 2 inventory after having met its sales quota for the day. BGR has independently confirmed that retail employees of at least two Best Buy stores were told by managers not to sell iPad 2 inventory on Thursday afternoon. We have also obtained an internal communication delivered to all retail employees at a California Best Buy location on Thursday. The communication, which is claimed by our source to have been delivered by Best Buy management via SMS, instructs employees to hold all iPad inventory except for pre-orders. The message goes on to direct employees to misinform customers who inquire about the iPad 2, which could also be part of the reason the retailer is in hot water with Apple.

NewsFlash: ipads cannot be sold according to BBY. All ipads except for preorders MUST be held until further notice. Cant tell customers were holding them either

No explanation was offered to Best Buy employees by management, and employees in two different Best Buy locations stated that their Apple reps did not answer calls seeking clarification. Best Buy did not immediately respond to BGR’s request for comment.

UPDATE: Best Buy provided the following statement to BGR via email: “Best Buy continues to receive iPad 2 inventory from Apple on a regular basis. As we’ve said previously, we are fulfilling customer reservations first. Our stores have been asked to temporarily hold non-reserved iPad 2 inventory for an upcoming promotion. This is a customary practice for us when there are supply constraints. Best Buy enjoys a great partnership with Apple, and we’re delighted by customer response to iPad 2.” Best Buy did not address claims that retail staff is being instructed by management to misinform customers.

Thanks, cgibin

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.