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HP TouchPad a dud at Best Buy, sell-through rate falls below 10%

Updated 4 years ago
Published Aug 17th, 2011 9:01AM EDT

While the timing is curious to say the least, AllThingsD on Tuesday evening issued a report claiming to reveal terrible, terrible sales of HP’s virgin webOS tablet at nationwide retail giant Best Buy. According to the blog, Best Buy took delivery of 270,000 TouchPads following the slate’s release last month. Since then, the retailer has managed to sell just 25,000 units to end users despite HP’s huge celebrity-laden advertising campaign. That’s a sell-through rate of less than 9.3%. To make matters even worse, these figures come after HP has lowered the price of the tablet to just $399.99 for the 16GB version. Best Buy is so unhappy, the report says, that it refuses to pay for the tablets and instead wants HP to take them back. An HP executive is scheduled to visit Best Buy’s headquarters in the near future to discuss the matter, the report says. AllThingsD’s claims came just two days ahead of HP’s quarterly earnings report, which is scheduled to be issued today after market close.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.