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Handango Revises CDA, Says “Screw You” to Developers

Handango has just issued a revised Content Distribution Agreement (CDA) that we’ve managed to get our hands on ahead of the pack. Long story short, there are going to be a whole lot of pissed off developers come Monday morning. In terms of reach and volume, Handango is currently the biggest name in the game when it comes to mobile payware distribution. They are not however, the only game in town. Alternative distributors are gaining ground and in the coming year we’ll be seeing even more and better options emerging. As we begin to enter a period of transition, this is not the move that Handango wanted to make. Under the terms of the new CDA that goes into effect on March 15, Handango has bumped its take up from 40% to 50% of gross revenue up to $250K. A quarter-mil! We’d like to know exactly how many developers shuffle $250,000 worth of apps through Handango. Rest assured, the number is pretty close to zero. Not that further figures will actually apply to anyone, but developers will take home 60% of revenue on gross sales from $250,001 – $1,000,000 and 70% of gross over a million. Developers will find this new CDA in their inboxes over the next few days, attached to a cheery email about what a great year 2007 was for the mobile software market. They will then be asked to bend over…

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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