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Google’s Plan for Self-driving Cars May Have Finally Been Exposed… and It’s Ground-breaking

Google Self-Driving Cars

Google’s self-driving cars look ridiculous by today’s standards. They’re tiny, the design is peculiar and the shape is odd. But those funny-looking cars are the future, and that future is going to arrive sooner than you might think.

While Google has been reasonably open during the development of its new autonomous car technology, the company’s specific plans for these cars remain a mystery. However, new claims from a venture capitalist may have just pulled back the curtain on Google’s plans, and they may be even more ground-breaking than we thought.

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Draper Fisher Jurvetson partner Steve Jurvetson recently appeared on Bloomberg West, and he had some truly interesting things to say about Google’s self-driving cars.

The source of his information is unclear, but Jurvetson spoke very matter-of-factly about Google’s plans, claiming that the company is considering an app and service called “Free Ride” that would allow users to hail a self-driving Google taxi and take a ride for free.

“Google may very well beat them at their own game because they can get down to zero. They can take zero cut and offer a free app, which they are considering launching, called Free Ride, so this game could get very interesting,” Jurvetson said.

When asked to clarify,Jurvetson continued, “They are considering it. They’re debating it. They’re on the fence as to whether they should offer it. But the go to market would be, offer the free app, get people used to it while there are still human drivers, and then flip them over to the Google autonomous cars.”

From the sound of it, presuming the VC indeed has inside information, Google is considering an ad-based taxi service that would give users free rides. The leap from Jurvetson claims to advertising is a fairly short one, considering Google’s business model. The service would initially utilize human drivers and then move to autonomous vehicles once the technology is ready for prime time.

The only comment Google would offer was a tweet:

A video of the chat is embedded below, and the Free Ride conversation begins at around 4:35.

If you’re having trouble viewing the video above, you can also watch it here.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.