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Google reportedly set to blow open the tablet market later this year with $99 Nexus tablet

Google (GOOG) and its hardware partner ASUS are reportedly planning to launch a new $99 Nexus tablet this year that could open up the tablet market to a massive new group of consumers. The report comes from Digitimes on Thursday, and it cites unnamed industry sources in claiming two new Nexus tablets are currently in the works. The first will apparently be a thinner version of the current $199 Nexus 7 and the second will be a new $99 model. Both tablets will utilize display panels from HannStar Display, the report claims. $99 is often thought of as the magic price point that makes purchase decisions far less difficult for consumers, and if Google can hit that price with a decent piece of hardware, it could very well mount a solid defense against Apple’s (AAPL) rumored upcoming iPad mini, which will be unveiled next month at a price point of either $249 or $299 according to earlier reports.

UPDATE: ASUS has denied Digitimes’ claim that it is working on a $99 Nexus tablet.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.