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Google+, Google’s answer to Facebook, is finally here [video]

Google on Tuesday finally took the wraps off of its answer to the social steamroller that is Facebook, and it’s called Google+. While Google has launched numerous social products in the past, Google+ is the Internet giant’s most comprehensive offering to date. It is largely an effort to play catch-up, of course — since Google has a lot of catching up to do — but the service also offers some nifty innovative elements that could appeal to users who navigate away from Facebook long enough to check it out. Key features include Circles, which allow you to group contacts together in various social circles and share things only with the particular circles you chose; Sparks, which are topics similar to Twitter hashtags; and Hangouts, which are video chat rooms. There is also a mobile element to Google+, and for the time being it focuses on text updates, photo and video sharing, and… you guessed it… location. Google+ is currently in private beta. A handful of videos covering the key elements of Google’s new service can be viewed below.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.