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Google developer hints that site log-ins could soon be a thing of the past

Updated Dec 19th, 2018 8:36PM EST
BGR

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Google (GOOG) software developer Tim Bray has posted a cryptic entry on his personal blog hinting that Google may be working on new technology that lets users avoid having to sign up for and log into multiple websites across the Internet. Bray says that his job at Google right now “is mostly about reducing that pain” of logging into websites and adds that the company’s long-term goal is to make sure logging in either “gets simpler” or “vanishes” all together.

Bray says that this work is important because websites that have extensive log-in processes are inherently less likely to generate clicks because users don’t want to go through the hassle of creating and remembering yet another complex password. In fact, Bray says that he’s often heard from users who say that they “found something good on a random site ” but didn’t click on it because “I’d have to log in, and either remember my stupid password or fight through the stupid sign-up page.”

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Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.