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Global smartphone penetration approaches 10%

Updated Dec 19th, 2018 7:38PM EST

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It may seem like everyone around you owns a smartphone but that’s hardly the case on a global scale. Global smartphone penetration is just now nearing 10%, according to new research published by TomiAhonen ConsultingThe firm compiled information from Netsize Guide, Informa, Google and Ipsos to grab a snapshot of smartphone penetration in 42 major countries covering 72% of global mobile phone subscriptions. Singapore has the largest recorded feature phone to smartphone migration rate (54%) followed by Canada (39%), Hong Kong (35%), Sweden (35%), Spain (35%) and the United States (35%). Singapore has the largest smartphone user base per capita, too, with a 90% penetration followed by Hong Kong (61%), Sweden (52%), Australia (47%) and Spain (46%). The United States ranked 16th with a 35% penetration rate per capita. The U.S. results are not on a par with figured recently released by Nielsen that suggests smartphone penetration in the United States is 43%. TomiAhonen Consulting also found that the average smartphone user replaces his or her smartphone every 11.5 months. Nokia has a 26% marketshare globally, followed by Apple (17%), RIM (14%), Samsung (12%) and HTC (10%), the report said.

[Via Asymco]


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