Facebook seems intent on testing its users’ patience for annoying and invasive content. Unnamed sources have told AdAge that Facebook is working with ad agencies to bring video advertisements to users’ Facebook timelines that will likely “be autoplay and presented in a video player that expands beyond the main news-feed real estate to cover the right- and left-hand rails of users’ screens.” AdAge says that Facebook hopes to make more than $4 million a day just from the new video ads, which it says “could be eagerly sought after by agencies that have plenty of TV ad creative on their hands and not enough TV-like web inventory to place it in.”
Facebook reportedly working to bring autoplay video ads to user timelines
Published Apr 16th, 2013 8:00PM EDT
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Brad Reed has written about technology for over eight years at BGR.com and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.
