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EA looks to Wii for salvation

Electronic Arts reported its earnings yesterday and while things are hardly as catastrophic as, say, a company like Sony, EA did manage to fall short of projections. Revenue came in at $1.65 billion, short of the $1.90 billion projection and revenue for the fiscal year yielded around $4.2 billion compared to a projection of $4.68 billion. As a result, EA announced some big moves in an effort to slow the bleeding – 1,100 layoffs and the closing of 12 game studios. That’s the bad news of course. The good news is that EA finally plans to get on board and begin focusing major efforts on Nintendo’s Wii, the run-away leader as far as console sales are concerned. This might not be the best news Microsoft and Sony have heard all week as they will likely see several currently-exclusive titles hit Nintendo’s console, but an active EA presence on Wii will bring a new dynamic to the console. More importantly, it will give EA access to to a huge audience that had been previously untapped. How EA’s franchises will translate to the popular console remains to be seen but if there’s one thing that can boost EA’s revenue, it’s the Wii.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.