In response to Apple's antenna-oriented press event, Consumer Reports responded by refusing to give the Apple iPhone 4 its golden seal of approval. The consumer product ratings company commended Apple for taking a first step in solving the antenna problem but denounced Apple's case giveaway as a limited and temporary fix. Consumer Reports states:
Consumer Reports believes Apple's offer of free cases is a good first step. However, Apple has indicated that this is not a long-term solution, it has guaranteed the offer only through September 30th, and has not extended it unequivocally to customers who bought cases from third-party vendors. We look forward to a long-term fix from Apple. As things currently stand, the iPhone 4 is still not one of our Recommended models.