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Comcast joins AIG, BP as one of America’s 10 least reputable companies

Published Feb 18th, 2013 8:56PM EST
Comcast Consumer Reputation

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Comcast (CMCSA) may not have spilled a bunch of oil into the Gulf of Mexico or required a massive taxpayer bailout to survive, but it nonetheless finds itself listed along with BP and AIG as one of the 10 least reputable companies in the United States. Harris Interactive’s annual “Reputation Quotient” survey released last week showed that Comcast ranked as the 10th least reputable company in the U.S. with an overall reputation score of 61 out of 100, which Harris says qualifies as a “poor” reputation. Comcast’s reputation this year has actually improved from the previous year, when Harris ranked it as eighth least reputable company with a reputation score of just 59.

The Harris survey is just one of many showing low customer satisfaction with Comcast. The American Consumer Satisfaction Index earlier this year showed that Comcast had the fourth-worst customer satisfaction in the U.S. while the most recent MSN annual customer satisfaction survey showed that Comcast had the second-highest percentage of people rating their service as “poor” among all major American companies.

Brad Reed
Brad Reed Staff Writer

Brad Reed has written about technology for over eight years at and Network World. Prior to that, he wrote freelance stories for political publications such as AlterNet and the American Prospect. He has a Master's Degree in Business and Economics Journalism from Boston University.