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Call of Duty: Modern Warfare 3 declares war on sales records: 12M copies, $738M in first week

Activision’s Call of Duty: Modern Warfare 3 has become the fastest-selling video game in history, crushing previous records set by earlier titles in the Call of Duty franchise. The game lab on Tuesday announced that week-one sales of Modern Warfare 3 totaled 12.3 million units, making it the biggest launch of all time and pulling in an estimated $738 million in revenue. The Xbox 360 version of the game lead sales with more than 7 million copies, a record for game sales on a single console that was previously held by Call of Duty: Black Ops (5.8 million), and 4.8 million copies were sold for the PlayStation 3. Nintendo’s Wii split the remaining half-million copies with the PC version of the game. Activision announced late last week that the new title sold 6.5 million copies and reeled in $400 million during its launch weekend alone, also a record. We reviewed Call of Duty: Modern Warfare 3 last week and called it our favorite first-person shooter ever.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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