Best Buy reorganizes to focus on connected device sales

During the Consumer Electronics Show in Las Vegas, Best Buy announced that it will reorganize part of its business to focus on sales of connected devices such as tablets, smartphones and computers. Best Buy has created a new retail “connectivity business group,” Forbes said Friday, that will sell the aforementioned devices in Best Buy Mobile and Best Buy retail stores with 3G and 4G wireless service plans. Forbes explained that the connectivity business group (CBG) is similar to Best Buy Mobile but incorporates more devices and will include 15,000 employees from Best Buy Mobile and another 20,000 from Best Buy retail stores who previously worked to sell tablets and computers. Consumers likely won’t see any form of CBG branding and the changes will mostly affect Best Buy’s training practices for its Best Buy and Best Buy Mobile stores. Both stores will sell the products and Best Buy Mobile will likely begin offering connected laptops and tablets in addition to its current smartphone catalog.

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