Sprint (S) would again like to remind any wireless subscribers who are fed up with data caps that there is an alternative to AT&T (T) and Verizon (VZ). And to demonstrate just how good that alternative is, the company has launched its new “Dare to Compare” website that breaks down in detail why its own smartphone deals simply put the competition to shame. For example, Sprint notes that its individual plans will cost users $80 and won’t implement any bandwidth caps or overage fees, unlike AT&T ($90 a month for 3GB of data with $10-per-gigabyte overage fee) or Verizon ($100 a month for 2GB with $15-per-gigabyte overage fee). Sprint also takes a shot at bandwidth caps in general and says that users would be far better off watching their four-month-old babies or their bank accounts instead of their monthly smartphone data limits.
Of course, the downside to all this is that Sprint still barely has any LTE coverage across the United States as it is still being hobbled by its legacy investment in WiMAX technology. But come 2013, when its LTE network should be online in most major markets, Sprint’s unlimited data offers will become very enticing indeed.
