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Apple's iPad will still dominate tablet market after a decade, Needham says

Apple’s popular iPad line will still dominate the consumer tablet market a full decade after its initial launch, according to one analyst. In a new report, Needham analyst Charlie Wolf sees the iPad’s share of consumer tablet shipments declining gradually over the next nine years to 60% in 2020. 60%, of course, is still an overwhelming share of the market. Future tablets are more likely to steal market share from each other rather than from the iPad, the analyst explains, noting that competitive offerings to date have been greeted by consumers with “a yawn and lackluster sales.” Wolf sees iPad shipments reaching 35.61 million units in 2011, up 137.4% from last year and representing 85% of all tablets shipped. In 2012, iPad shipments will grow to 54.3 million units according to Wolf’s model, and shipments will hit 72.66 million units in 2013. The analyst sees iPad shipments reaching nearly 140 million units in 2020, representing 60% of all tablets shipped that year and accounting for $53 billion in revenue and $16 billion in profit despite an average selling price that will have dropped to $377 from $630 in 2010. Wolf’s 10-year iPad projections follow below.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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