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Apple’s dead pixel policy revealed

Apple’s internal policy on acceptable numbers of pixel anomalies was recently updated, a source told BGR. The policy is used as a guideline for Mac Geniuses addressing customer issues that involve Apple displays. It essentially allows them to quickly and easily determine whether or not to repair or replace products with display defects. Apple provides its employees with a table showing the acceptable number of pixel anomalies for each product range. For example, iPhones and iPods with just one pixel anomaly should be repaired or replaced. MacBook Air models, however, can have up to three light pixels, up to five dark pixels or up to seven combined anomalies before they should be repaired or replaced. The table also outlines the allowable numbers of pixel anomalies for Apple’s MacBook, MacBook Pro, iMac and Cinema Display lines.

Of note, Apple’s policy allows Mac Geniuses to offer exchange services even if pixel anomalies are within acceptable ranges. If the customer receives a replacement product with even more anomalies, but it is still within the acceptable range, further exchanges are not permitted.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.