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The smartest thing you’ll read about the Apple Watch and Apple’s future

Published Sep 17th, 2014 10:21AM EDT
Apple Watch Features
Image: Apple Inc.

Following the unveiling of the Apple Watch earlier this month during Apple’s big iPhone 6 event, tech blogs and news sites were all over the place. Some called it a gorgeous device that would shape the future of smartwatches and wearables. Some called it a travesty that should not exist. Of course, Apple devices that break into new territories are always incredibly polarizing when they debut. We’ve seen it with the iPod and again with the iPad, and now we’re seeing it with the Apple Watch, despite the fact that we currently know precious little about it.

Do yourself a favor: Ignore the knee-jerk reactions and thoughtless punditry. If you want to read something about the new Apple Watch, there’s really only one article you should look at.

SEE ALSO: Swiss watch industry icon explains why he’s not scared of the Apple Watch one bit

Apple blogger John Gruber is now perhaps best known for tracking down negative news articles and blog posts covering Apple and picking them apart on his site Daring Fireball. Gruber’s unabashed and ruthless style has earned him as many adorers as it has critics, but people from both groups would likely agree that Gruber is very smart and he often has great insights — and some inside information — covering Apple and its plans.

While early reviewers were posting their thoughts on the new iPhone 6 and iPhone 6 Plus on Tuesday evening, Gruber published a lengthy think piece covering the Apple Watch and, more importantly, Apple’s future.

The 4,600+ word post covers a wide range of thoughts on Apple’s first wearable device, from functionality and pricing that could climb above $5,000 for high-end models to where the Apple Watch and the recent hiring of acclaimed designer Marc Newson suggest Apple may be headed in the future.

Gruber’s post is packed full of interesting thoughts and solid insights, not the least of which is a simple but poignant observation that very well could be the most important thing written about Apple in months: “I think Apple Watch is the first product from an Apple that has outgrown the computer industry.”

But you won’t find any spoilers here. Gruber’s post on his blog Daring Fireball is linked below in our source section.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.