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It looks like Apple will start selling new products today – but what?

Zach Epstein
March 9th, 2015 at 9:35 AM
Apple Watch Event

Apple’s huge Apple Watch press conference is set to kick off just a few short hours from now. While there are always plenty of rumors and leaks ahead of any Apple event, it’s rare that the focus of one of the company’s press conferences is something that has already been made official; Apple first took the wraps off of its Apple Watch last September during the iPhone 6 event.

Today, we’ll finally see Apple fill in all of the blanks surrounding the Apple Watch, announcing key details such as price points and release dates. As it turns out, however, Apple will seemingly also have a few surprises in store for us at the event.

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While Apple will definitely tell us all of the details surrounding the Apple Watch’s launch during today’s press conference, the device is not expected to go on sale until sometime in April. Apple CEO Tim Cook said as much publicly during recent comments made to reporters.

But it looks like at least something will go on sale today, so Apple may indeed have some surprises in store for us at the event.

Apple’s online store went offline on Monday morning, which is very common on days when Apple is holding events. This is so that Apple can update the store with new products that are about to go on sale. The difference today, though, is that the Apple Watch likely isn’t about to go on sale.

It is certain that Apple is preparing new pages on its online store to showcase the Watch, and but it’s also very likely that Apple will begin selling new products today, since we’re not even expecting Apple Watch preorders to go live anytime soon.

Recent rumors suggest that the new products that will go on sale today will be new versions of Apple’s MacBook Air lineup with new processors and some more spec updates. Will Apple also have a few surprises in store?

Tune into our coverage today beginning at 1:00 p.m. EDT for all the news as it breaks.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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